The growth of digital platforms has opened wide opportunities for young people to share Islamic ideas in ways that are creative, relevant, and close to everyday life. This potential was the focus of the Sejuta Mimbar Program Roadshow, titled "Young Generation as the Successors of Platform-Based Digital Da'wah," held at the Communication Studies Program, Faculty of Social Sciences and Humanities (FISHUM) at UIN Sunan Kalijaga Yogyakarta, on Tuesday, September 29, 2026.

Some 200 students took part in the event, a collaboration among BPKH, BRIN, and the Harika Foundation for Humanity. In addition to introducing the Sejuta Mimbar Program, the event equipped students with insights into producing digital content that can reach wider audiences.

In the session “Striving for Hajj at a Young Age,” Dr. Banu Muhammad, a lecturer at the Faculty of Economics and Business at Universitas Indonesia, explained that planning for Hajj is closely tied to how a person builds a financial mindset and sets goals early in life.

Students were encouraged to begin setting financial goals and to build the habit of setting aside part of their income or money for long-term purposes. The principle emphasized was “set aside first, rather than save what's left,” so that preparing for Hajj does not stop at intention but is translated into concrete planning steps.

The session also discussed the importance of obtaining a Hajj portion number (nomor porsi) as part of planning for departure. Given the long Hajj waiting times in many regions, preparing at a young age is seen as an important part of planning for this act of worship.

Syuhelmaidi Syukur, Ak., CA., Director of the Harika Foundation, explained that the Sejuta Mimbar Program was developed to build a digital da'wah ecosystem that involves young people. The program encourages da'wah content that is not only informative but also suited to the character of digital communities.

Gen Z and millennials are a strategic group in this movement because of their familiarity with digital technology and social media. For this reason, students are positioned not only as users of digital media but also as producers of messages who can make a positive impact on society.

This perspective was deepened in the Sharing Session and Content Workshop led by Tito Ikhsan Rozak of Sosplan Creative. He introduced several characteristics of content that captures audience attention: it is relevant to the audience's needs and daily lives, has a personal touch, grabs attention from the start, and delivers its message in a focused, to-the-point way.

Students were also invited to see digital content not merely as social media posts but as an asset that can build personal value, influence, and economic opportunity. Consistency is a key factor in allowing content production to grow into personal intellectual property with long-term value.

For Communication Studies students, these insights also showed how communication competencies can be applied in the digital ecosystem. The ability to understand audiences, craft messages, build storytelling, and choose the right communication approach is an important asset for producing effective content.

Meanwhile, Rizky Prayogo Ramadhan, S.E., M.Si., a BRIN researcher and one of the initiators and Chair of the Gerakan Dai Sejuta Mimbar (Sejuta Mimbar Preachers Movement), introduced the movement as a space for young people to take part in digital-based da'wah.

Students also received information about a creative video competition on the theme "Hajj and the Life of a Muslim." The competition is open to students and the general public. Participants are encouraged to package issues of Hajj and Muslim life in video formats suited to digital media.

Through this event, UIN Sunan Kalijaga demonstrated its role as an academic space where communication studies, Islamic values, creativity, and technological developments meet. Students are not only learning to understand media but are also encouraged to use their communication skills to deliver religious messages that are contextual and impactful in the digital space.

This capacity building is in line with UIN Sunan Kalijaga's educational character, which develops scholarship while encouraging students to respond to social and technological change. From the classroom to digital platforms, students have the opportunity to bring the knowledge and values they have learned to a wider public. (humassk)