The Ministry of Communication and Digital Affairs (Komdigi) of the Republic of Indonesia continues its commitment to strengthening the quality of government public communication through the Directorate General of Public Communication and Media. One of its strategic steps was realized through the Technical Guidance on the Preparation of Public Communication Strategies, held on Tuesday (7/7/2026) in a hybrid format at the Technical Education Training Centre (BLPT), Jalan Kyai Mojo No. 70, Special Region of Yogyakarta.

Initiated by the Government Strategic Communication Planning Team of the Directorate of Public Communication, the activity aims to enhance the capacity of Civil Servants in the field of Public Information and Communication. Through this event, participants were equipped with knowledge and skills in preparing public communication strategies that are effective, measurable, adaptive, and capable of responding to the communication challenges of the digital era.

Participant enthusiasm was notably high, 100 participants attended in person, while 976 others joined online from various ministries, institutions, regional governments, universities, and government agencies across Indonesia.

UIN Sunan Kalijaga Yogyakarta participated by sending three Public Relations personnel: RTM Maharani, as Intermediate Functional Public Relations Officer, attended in person, while Ira Nurhasanah, as First-Level Functional Public Relations Officer and Noviastuti Putri Indrasari, as Public Relations staff, joined online.

The participation of UIN Sunan Kalijaga's Public Relations personnel forms part of ongoing efforts to improve human resource competency in the field of public relations, particularly in understanding how to prepare professional, directed, and data-driven public communication strategies capable of effectively conveying information to the public.

The event was attended in person by the Head of the Government Strategic Communication Planning Team of the Directorate of Public Communication, Directorate General of Public Communication and Media, Ministry of Communication and Digital Affairs of the Republic of Indonesia, Untung, who presented the implementation report while explaining the urgency of public communication strategy preparation within government bodies.

In his report, Untung affirmed that public communication strategy is no longer merely an activity of information dissemination; it has become an important instrument for building public trust in government policy. Communication designed systematically, he argued, is capable of delivering information that is accurate, easy for the public to understand, and conducive to encouraging public participation in various development programs.

Meanwhile, the Head of the Communication and Informatics Office of the Special Region of Yogyakarta, Hari Edi Tri Wahyu Nugroho, in his welcoming remarks expressed appreciation to all participants.

“Welcome to Yogyakarta. May this activity become a shared learning space for strengthening the quality of government public communication that is increasingly adaptive, collaborative, and capable of meeting the needs of society,” he said.

He also emphasized that a good public communication strategy is an important foundation for conveying government policy comprehensively, so that the public receives accurate information, is less susceptible to disinformation, and places increasing trust in public services.

The event was formally opened by the Director of Public Communication of the Directorate General of Public Communication and Media, Ministry of Communication and Digital Affairs of the Republic of Indonesia, Nunik Purwanti. In her address, Nunik explained that the preparation of public communication strategies is one of the core competencies that every government public relations practitioner must possess.

A well-formulated communication strategy, she argued, is capable of improving the effectiveness of policy delivery, strengthening institutional image, building cross-sectoral collaboration, and deepening the relationship between government and the public.

“This technical guidance is hoped to provide benefits not only for improving the individual capacity of civil servants, but also for strengthening the institutions of ministries, agencies, regional governments, and universities in building public communication that is professional, credible, and oriented toward public service,” she explained.

Through participation in this event, UIN Sunan Kalijaga Yogyakarta's Public Relations unit is hoped to be increasingly prepared to develop public communication strategies that are more effective, innovative, and data driven. This competency enhancement forms part of UIN Sunan Kalijaga's commitment to delivering public information services that are professional, transparent, and capable of meeting the needs of society in the digital era. (humassk)